The user left their company or changed jobs.In the same way that the user can delete his account or change their service provider, he can also change his username, and leave the old account unused or deleted The user changed the user name for the email address.The global average currently is 1.75 email accounts per person, and usually one or more accounts end up being unused It is common for email users to have more than one email account, such as a professional one and a personal one, or multiple personal accounts with different providers. Users are increasingly suspicious of companies and data privacy When registering to your list, the user may have typed an incorrect email address by mistake or simply used a fake one. The first reason an email is considered invalid is a typo. The user entered the wrong email address.Given below are some scenarios which end up lowering the quality of your mailing list: In technical terms, a valid email consists of an address whose username exists within that domain.Ĭhecking if an email is valid or not is necessary for several reasons. In other words, when sending a message to a valid email address, the message does not return, and your hard bounce rate does not increase. What is a valid email address?Ī valid email is a deliverable email address, that is, one that reaches the recipient's inbox.

To have a sustainable and successful email marketing strategy, you must check If an email is valid before you decide to keep it in your mailing list. Having an email list full of invalid or incorrect email addresses costs the company valuable resources such as time and money. Do you remember the last time you removed unwanted emails from your mailing list? If several of your emails were not delivered in your last few campaigns, why should you keep these contacts? It might seem like a small thing to you now, but it is not. The success of your campaigns is linked to the quality of your email list. If your emails never reach your contacts' inbox, you may miss out on a great opportunity of converting your leads into sales. Finally, several CTAs are tested to understand which combination leads to the most conversions.īut if you don’t check if your emails are valid, and leave your email list outdated, your campaigns may not produce the results you want. They develop messages responsively so that they can be read on mobile devices and conduct tests to find the best subject lines that encourage their subscribers to open the emails. Currently, 93% of digital marketers in B2B companies use email marketing as part of their strategy.

How to check if email is valid